Films for Angers Loire Tourism - August 2010 / UK version
This video has been realized by the tourist office of Angers to promote business tourism in Angers.
In my opinion, it leaves a very good impression about the city. It is very eye-catching. I think someone who watches the video and does not know the city is likely to think Angers is very much business tourism orientated city and that it is moreover quite big.
The video uses very well the assets of Angers concerning its economy (manufacturing lorries, computers companies and research in horticulture and bio technologies) as well as sustainable development. However the offer of business tourism infrastructure (convention halls, hotels...) is not very well-developed as Angers is only the 16th french city.
This example shows that online videos are a growing marketing tool for any tourism organization to promote the assets of a product, service, company, brand or place. It is much more easier for a consumer to memorize images and music than a simple text.
But consumers have to be careful. It is easy for travel and tourism organizations to make a video communicate whatever message or atmosphere they want to.
Consumers can also upload their own videos based on their travel experience ( videos realized with digital cameras for examples). These amateur videos are called user-generated videos and can be found everywhere on the web but they are mostly are the YouTube platform.
Whereas online professionnal videos are a marketing tool for tourism and hospitality organizations, user-generated videos are also very useful for them as they encourage eWOM among socials networks or other travel websites. Consumers promote themselves the destination and this is more valuable for the other consumers than the promotion of the destination by the tourism or travel organization itself. This is called viral marketing and professionals of the tourism industry lean more and more on it.
The comment on the video is explained in detailes and is good structured so when we read the blog post we don't have to watch the video anymore because it covers all the information from it.
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