Just like Facebook and its 500 million users and 250 million daily users loging on facebook, social networks became a growing influence in travel booking, they have changed the way travelers determine where they will stay, particularly leisure travelers.
A few years ago, the only way to book an airline ticket or a hotel room was on the website of the airline company or hotel or through an online agency. Nowadays it is possible to book a holiday via facebook for example. Delta was the first airline to allow online booking via Facebook. It is now the case with many airlines such as Air France.
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| Official Facebook page of the French airline Air France |
It is also possible to login yourself on the website of your hotel and go through the pages with your Facebook or Twitter login, such as on the Four Seasons official website and thus share it with your friends.
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| Official home page of the luxurious Hotel Group Four Seasons |
From the point of view of the tourism businesses, social media (one of which are social networks) represent a growing opportunity that they will need to exploit.
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| Source : World Travel Market 2010 Industry Report |
According to this study, a fifth of the industry views social media as the single biggest opportunity over the next few years followed by technological advances.
I find this blog post interesting because:
RépondreSupprimer1. It contains relevant information.
2. Contains material about different ways of booking,the methods being current and modern and I found out new things about booking, for example that we can book holidays or hotels via our facebook profile and at the same time share it with our friends.